Martin Parr launches Real Food at E. Tautz

Parr's Boring Postcards inspired Patrick Grant's latest E. Tautz collection - last night he hosted the Magnum legend
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Martin Parr and E.Tautz founder Patrick Grant at the launch of Real Food at E.Tautz last night - photo by Jose Cuevas http://www.josecuevas.co.uk
Martin Parr and E.Tautz founder Patrick Grant at the launch of Real Food at E.Tautz last night - photo by Jose Cuevas http://www.josecuevas.co.uk

We've had a number of launches this week with new books from Salma Hage and Erik Kessels which we'll be sharing with you later today. But while we wait for the photos from those we thought we'd share a few pics with you from last night's Martin Parr Real Food book launch at E. Tautz  in Mayfair. E. Tautz  is the high end fashion label headed by Patrick Grant, the owner of Norton & Sons and Community Clothing.

 

Martin Parr Real Food launch at E.Tautz - photo by Jose Cuevas http://www.josecuevas.co.uk
Martin Parr Real Food launch at E.Tautz - photo by Jose Cuevas http://www.josecuevas.co.uk

Grant has long been a fan of Martin Parr and even based the flat textures and de-saturated colours of his current collection on Parr's legendary Phaidon book, Boring Postcards

 

Martin Parr and Grey Fox founder David Evans at the Real Food launch at E.Tautz - photo by Jose Cuevas http://www.josecuevas.co.uk
Martin Parr and Grey Fox founder David Evans at the Real Food launch at E.Tautz - photo by Jose Cuevas http://www.josecuevas.co.uk

Guests at the Real Food launch last night included Grey Fox style blogger David Evans, and writers and influencers from the Financial Times, Wallpaper*, i-D, World of Interiors and The Times. 

 

Martin Parr Real Food launch at E.Tautz - photo by Jose Cuevas http://www.josecuevas.co.uk
Martin Parr Real Food launch at E.Tautz - photo by Jose Cuevas http://www.josecuevas.co.uk

Martin was on great form all night, chatting enthusiastically with all the guests who wanted a copy of Real Food signed or their photo taken with one of the true legends of the photography world. 

 

Martin Parr Real Food launch at E.Tautz - photo by Jose Cuevas http://www.josecuevas.co.uk
Martin Parr Real Food launch at E.Tautz - photo by Jose Cuevas http://www.josecuevas.co.uk

If you want a copy of Real Food check it out in the store here. And if you'd like advance notice of our book launches sign up to phaidon.com at the bottom of this page. 

 

Patrick grant and Valene Kane at the Martin Parr Real Food launch at E.Tautz - photo by Jose Cuevas http://www.josecuevas.co.uk
Patrick grant and Valene Kane at the Martin Parr Real Food launch at E.Tautz - photo by Jose Cuevas http://www.josecuevas.co.uk
 

Patrick Grant relaunched the "long-forgotten" brand E. Tautz in 2009 with a ready-to-wear collection. Grant's focus is on simple pieces, made by hand and manufactured in the UK. Thanks for hosting the launch Patrick!

 

Martin Parr Real Food launch at E.Tautz - photo by Jose Cuevas http://www.josecuevas.co.uk
Martin Parr Real Food launch at E.Tautz - photo by Jose Cuevas http://www.josecuevas.co.uk


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Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
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